Shu Uemura YUBI BLONDE luminosity revealing shampoo

YUBI BLONDE luminosity revealing shampoo by Shu Uemura . The Yūbi Blonde luminosity revealing shampoo without pigments is especially suitable for blonde hair.

Enriched with Japanese white peony, a symbol of beauty in Japan, this professional formula deeply cleanses while conditioning the hair fiber with a smooth, natural shine finish.

White peony is carefully harvested in the Niigata mountains, where pure meltwater and low summer temperatures provide the ideal climate for the purest, double-flowered white peony to flourish.

Shu Uemura has dedicated more than 15 years to the care and selection of these flowers ensuring a conscious collection to take care of this precious resource. For this reason, only half of the flowers are hand-picked from May to June.

Blond is the most vulnerable color, that's why Yūbi Blonde was born, the new range for blonde hair by Shu Uemura that focuses on freezing the blonde's state of grace. The state of grace refers to that moment in which we have just left the salon and the blonde is bright, luminous, nourished and natural. Yūbi blonde helps to prolong this state in time to achieve an intact blonde.