ELIZABETH ARDEN (whose real name was Florence Nightingale Graham) founded this large firm about a century ago. Elizabeth was the typical American professionalism personified. She based her empire into four basic pillars for feminine beauty, exercise, diet, massage and good body posture. Pioneer in the cosmetics industry, was the first to introduce eye makeup among American women.
In 1910 opened her first beauty salon "Red Door" on Fifth Ave., New York. The makeup products had beneficial properties for the skin, which was totally innovative. The red lipstick that matched the uniform worn by American women who served during World War II, became a legend. In a short period of times "Red Door" salons were opened along the entire planet.
I like the variety they have and the prices. The website is very intuitive and gives a lot of information about the products, which means good advice for customers.
C
cristina
App, service and price
App very easy to use and good order tracking. In addition, variety of products with good prices. I would appreciate a loyalty programme (as before) to accumulate discounts.