Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
I like the variety they have and the prices. The website is very intuitive and gives a lot of information about the products, which means good advice for customers.
C
cristina
App, service and price
App very easy to use and good order tracking. In addition, variety of products with good prices. I would appreciate a loyalty programme (as before) to accumulate discounts.