IZUMI TONIC strengthening shampoo system by SHU UEMURA .
Long-length strengthening shampoo with rice water that strengthens, hydrates and adds luminosity and density to the hair.
Inspired by the Japanese tradition of yu-su-ru hair beauty, which involves bathing hair in rice water, this lightweight formula gently cleanses, strengthens and thickens hair. Result of hair 30 times stronger, thicker, protected from breakage and with split ends reduced by up to 91%. The hair is left soft, smooth and full of luminosity.
Apply to wet hair, massage and rinse. Finish with izumi tonic conditioner or mask and izumi tonic serum.