Maybelline New York's cosmetics industry combines scientific innovation, viral trends, and personal care. In this context, Maybelline New York has established itself as a global leader in mascara and one of the best-selling brands.
The brand's success is no accident. It rests on three key pillars:
Furthermore, the current major trend is therapeutic cosmetics: mascaras that not only provide makeup, but also care for the eyelashes with ingredients such as vitamins and natural extracts.
The Lash Sensational line is Maybelline's most innovative, designed to create separated, long, and fanned-out lashes. It also includes waterproof options.
The Flex Tower brush is what sets this mascara apart from others. It's a flexible, tapered silicone applicator designed to curl, define, and evenly distribute the product, reaching even the shortest lashes.
The Sky High formula is distinguished by the use of bamboo extract and fibers that do not add excessive weight to the eyelash.
Maybelline New York's The Falsies line focuses on extreme volume and dramatic length. It's the ideal choice for anyone who wants a visual impact comparable to false eyelashes. It adds up to 36% more length and 10 times more volume.
It is one of the highest rated masks because it manages to stay put all day long.
The Colossal line is the most iconic in Maybelline's history, achieving instant volume with large-format applicators.
The two products in the line are Colossal 36H and Colossal Bubble . Key ingredients in Maybelline mascaras:
Modern Maybelline mascara formulas include active ingredients such as:
Tip: To find the ideal mascara, it's important to know what goal you want to achieve (volume, length, or curl) and then select the variant that best suits you.