Mascara

Enhance your look with mascara

If there is one essential product in any makeup routine, it is mascara , a small accessory created especially to enhance the attractiveness of the eyes, whose function is to define, give volume, curl and condition the eyelashes, so that they look beautiful throughout the day.

Mascara and its evolution over time

It was in the 19th century that mascara acquired true significance, when Eugène Rimmel, at that time a perfumer, started in the world of makeup, creating the first non-toxic mascara , a real revolution at the time thanks to which he founded the well-known London firm Rimmel London , together with his father.

Following this success, several entrepreneurs in the sector delved deeper and researched this field, and in 1913, the first mascara in a format similar to what we know today was launched by chemist TL Williams, founder and owner of the Maybelline company.

In those years the format used also included an applicator brush, but this had to be rubbed on a bar, since the first tubular mascara did not appear until 1957 thanks to the Max Factor company.

Since then, mascara has undergone constant reformulations and modifications, reinventing itself day after day and including a wide variety of colors, different brush styles and even formulations, such as waterproof mascaras or hypoallergenic mascaras , which allow it to adapt to the new needs of users.

The goupillon, functions and types

The effectiveness of a mascara lies in its formulation and especially in its brush, technically known as a goupillon . Depending on the desired effect, we should choose one style or another, since each material or shape has been created to fulfill specific functions.

The term "goupillon" comes from French and its function is to apply mascara correctly, prevent clumping, and remove excess product. Its bristles can be made of two different materials, each with its own characteristics:

• Nylon. It is the most common material and deposits more product onto the lashes, creating a more voluminous effect.
• Silicone. Its product application to the eyelashes is less and promotes the conditioning and curling of the eyelashes.

However, if we focus on the shape adopted by the goupillon, we can achieve one finish or another:

• Narrow spoolie . Its main function is to enhance the length of the eyelashes, and thanks to its easy handling, it allows us to easily access the most inaccessible areas such as the inner corner of the eye.
• Thick spoolie . This type of brush is mainly used to add volume and density to eyelashes, making it the perfect option for those with fine and sparse eyelashes.
• Curved wand . Its semicircular shape makes curling eyelashes easier and helps lift them without the need for an eyelash curler. It allows us to achieve the much-desired ' false eyelash effect '.

Tips and advice for the correct application of mascara

Mascara is an essential product for completing an eye makeup look . Therefore, it's crucial to apply it correctly, otherwise, you could completely ruin the look.

To achieve a professional finish and a dramatic look, here are some simple recommendations to follow:

• We'll begin by curling the eyelashes with an eyelash curler , giving them greater curl and definition. (This step is only essential for those whose eyelashes have a very slight curl).
• To saturate the brush with mascara, we must turn the brush from right to left, moving it from top to bottom, otherwise the product inside will dry out more quickly.
• To avoid blinking when bringing the brush close to the eyes , we can slightly open our mouth, as this position makes blinking difficult.
• We'll start by treating the upper lashes. Tilting your face slightly back and keeping your eyes half-open, place the brush at the base of your lashes and move it in a zigzag motion towards the tips. This movement prevents clumping.
• Let it dry for a few seconds, and if necessary, apply a second coat of product using the same motions. It's not recommended to apply more than two coats, as this will overload your lashes.
• Next, and following the previous steps, we will apply the product to the lower eyelashes.

The best mascaras on the market

Every makeup brand includes several mascaras in its catalog. Whether they offer a volumizing, curling, or lengthening effect, these magic wands have become an essential makeup item.

If you're looking for mascara from one of the top brands on the market, here's our selection, available to buy online at the best price:

• Rimmel London mascaras
• Maybelline mascaras
• Max Factor mascaras
• L'Oréal mascaras
• Chanel mascaras
• Helena Rubinstein mascaras
• Lancôme mascaras