L'Oréal París ELVIVE COLOR-VIVE protective conditioner

Elvive Color-Vive Protective Conditioner: the shield that keeps your color alive

Freshly colored hair holds a certain promise: it shines, reflects light, and defines the character of your hair. The challenge comes later, when the sun, brushing, and washing gradually dull that intensity. The Protective Conditioner from L'Oréal Paris' Color-Vive range was created precisely to prolong that moment, with a rich, creamy texture that envelops the hair fiber and leaves it ready to withstand the demands of daily life.

Its formula, enriched with Color-Lock Elixir and UVA/UVB filters, works on the cuticle to seal it and retain both the nutrients and pigments of the dye. The result is effortlessly detangled, nourished hair with a shine that restores depth to the color. Ideal for color-treated or highlighted hair, and perfect for completing the Color-Vive routine with the shampoo and mask.

Main Benefits

• Protects the color of dyed hair from external aggressions: sun, pollution and brushing.
• It maintains vibrant color for up to 40 washes and up to 300 hours of sun exposure.
• It provides 10 times more nutrition and up to 44% more shine within the complete Color-Vive routine.
• It repairs and seals the cuticle to retain the nutrients and pigments of the dye.
• It detangles easily and provides immediate softness thanks to its conditioning agents.
• Rich and creamy texture that rinses off easily, suitable for daily use.
• New format with 20% less plastic compared to the previous packaging.

Featured Ingredients

• Coconut oil (Cocos Nucifera Oil): nourishes the hair fiber and provides softness and flexibility.
• Peony flower extract (Paeonia Officinalis Flower Extract): a characteristic active ingredient of the Color-Vive range, it helps to enhance the brilliance of the color.
• Sunscreen (Ethylhexyl Salicylate): blocks ultraviolet rays to prevent color fading.
• Amodimethicone: seals the cuticle and provides a shiny and disciplined finish.
• Behentrimonium Chloride: a cationic agent that facilitates detangling and reduces frizz.
• Cetearyl alcohol: a fatty conditioner that gives body and creaminess to the texture.
• Glycerin: a humectant that helps maintain fiber hydration.