Transform your blonde by eliminating coppery tones and turning it into a cooler, brighter blonde.
Violet Crush Shampoo gradually neutralizes unwanted yellow and orange tones, helping you say goodbye to brassiness and restore your best blonde—cleaner and brighter—between salon visits. Its moisturizing formula, with crushed violet pigments and Pro-Vitamin B5, gently cleanses without drying or stripping color, restoring a cooler, brighter-looking blonde wash after wash.
Suitable for natural blonde, dyed blonde, platinum, and lightened brown hair, it's safe for color-treated hair. Its AuraBoost fragrance envelops hair in an invigorating scent that elevates the user experience with every application.
Vegan formula, without ingredients of animal origin.
Silicone-free.
Massage into wet hair, work into a lather, and leave on for 1 minute. Rinse thoroughly and, for best results, follow with Violet Crush Conditioner.
Use daily until you achieve your desired shade. To maintain the result, alternate with your regular shampoo as needed. For a more intense effect and to combat stubborn brassy tones, use Violet Crush Intensive Shampoo. Rinse your hands immediately after shampooing.