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Our commitment to a more beautiful and sustainable world.
We say yes to sustainable beauty!
We believe that the path towards a fulfilled and conscious society, on a protected planet, is possible.
We are beauty is our project that brings together and highlights the commitment of customers, employees and the company to achieve a common goal: a more beautiful world.
When hair accumulates bleaching, heat, and chemical treatments, simply hydrating isn't enough: it needs to be rebuilt. The Kure by amika is an ultra-rich mask with a dense, creamy texture, formulated with bond-strengthening technology that targets the most fragile points of the hair fiber, where breakage begins. Just ten minutes is enough to transform dull, brittle hair into supple, shiny, and manageable locks.
Its formula combines three nourishing plant butters, borage oil, and the brand's signature superfruit, sea buckthorn, with vegan quinoa protein that provides keratin-like benefits. The result, clinically proven after just one use, is noticeably stronger hair with significantly less breakage and superior conditioning. Suitable for all hair types and safe for color-treated hair.
Main benefits
Intense hydration boost for dry and damaged hair.
It strengthens the hair fiber and significantly reduces breakage.
It improves manageability, detangling and softness to the touch.
It restores flexibility and shine to dull hair.
Especially suitable for high porosity hair.
Safe for color-treated hair and compatible with keratin treatments.
Sulfate-free, paraben-free, and mineral oil-free.
Featured ingredients
Sea buckthorn (Hippophae Rhamnoides Fruit/Seed Oil): a superfruit rich in omega 7 and antioxidants that restores hair lipids and enhances shine and softness.
Borage oil (Borago Officinalis Seed Oil): extracted from the borage seed, it stands out for its very high content of omega 6 fatty acid.
Mango butter (Mangifera Indica Seed Butter): rich in omegas and vitamins A, C and E, nourishes without weighing down.
Shea butter (Butyrospermum Parkii Butter): a source of vitamins, minerals and fatty acids that softens damaged fiber.
Quinoa protein (Hydrolyzed Quinoa): vegan protein that strengthens the hair structure with keratin-like benefits.
Provitamin B5 (Panthenol): moisturizes, provides elasticity and improves hair body.
How to use:
Wash your hair with the repairing shampoo from the range and remove excess water.
Apply the mask by massaging from mid-lengths to ends on damp hair.
Leave it on for 10 minutes to allow it to penetrate the fiber.
Rinse thoroughly with water.
Use it as a weekly treatment, instead of conditioner.
Recommendations:
Visibly stronger and more resilient hair, with much less breakage, deeply conditioned, soft and supple from the first application.
Cruelty free. We include brands that do not test their products or ingredients on animals and are committed to research alternatives that do not involve animal cruelty. We only choose brands that are officially certified by international organisations including PETA, Leaping Bunny and CCF.
Vegan
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