
Bring out the best in your hair color with Moroccanoil Perfect Purple Shampoo, designed specifically for the unique needs of blonde, lightened (including brown) or gray hair. Going blonde can expose orange or yellow undertones, causing unwanted brassiness in the hair. Even gray hair tends to take on yellow tones due to pollution and environmental factors.
Sulfate-free Perfect Blonde Purple Shampoo gently cleanses while neutralizing warm tones. This powerful shampoo deposits violet pigments that counteract yellow and orange tones. The result: brassiness is neutralized and hair acquires a brighter, more radiant color.
It features ArganID™ technology, with positively charged microcapsules that are attracted by the negative charge of the hair fiber, impregnating the depths of the cortex with the antioxidant power of argan oil.
This is an independent consumer study that surveyed 75 women: