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The history of NIVEA beauty products was born in Hamburg over a century ago, in 1911, from the hand of three visionaries: Oscar Troplowitz, pharmacist; Isaac Lifschütz, chemist and Paul Gerson Unna, dermatologist. The second of them developed the so-called Eucerit, an emulsion that made possible for water and oil to become a pioneering cosmetic: the cream. For its color, it arose the combination of the name of this world famous and iconic brand which comes from the Latin: nix (snow) and nivis (from the snow).
The cream of the blue tin -which wasn't always of that color- has been, and is,
a symbol that has passed from generation to generation. In 1922, it was launched a shaving soap and a balm. The advertising campaigns of Nivea began in 1924 with a photo of three boys that offered the desired image of a skin full of vitality and freshness. Already in 1925, the girls appeared on their campaigns.
The headquarters of Nivea cosmetics production continues to be developed in Hamburg by the Beiersdorf laboratories, a giant that also has the property of other popular brands. This giant of cosmetics has researched and developed since then hundreds of innovative patents created specifically for the care and attention of our skin, as well as for our comfort: Nivea facial, Nivea Men, Nivea for baby care, deodorants, toiletry line, body care…
In short, after creating the first cream in the world, they continue leading the market, giving us new innovative products more than a century later. [Read more]
Nivea Cream and Nivea Men: effective care for all skin types
For over a century, Nivea has been synonymous with trust, softness, and effectiveness. Its iconic blue tin has been a part of generations, caring for the skin of millions of people worldwide. Today, the brand continues to innovate with formulas tailored to every need, from everyday use to more targeted moisturizing and protective routines.
Why choose Nivea cream?
Choosing Nivea cream means choosing care and confidence for your skin. With decades of experience, it combines quality ingredients and advanced technology to offer effective hydration, protection, and comfort with every application. Its formula is designed to adapt to daily needs, caring for the skin of the whole family. More specifically:
Deep hydration: nourishes deeply without leaving a greasy feeling.
Dermatologically tested: suitable for all skin types, even the most sensitive.
Tradition and innovation: a legendary formula constantly improved.
Versatility: perfect for face, body and hands.
Thanks to its combination of hydration, safety, and versatility, Nivea cream has become an essential daily ally. It not only cares for and protects the skin, but also provides lasting comfort and softness, adapting to your lifestyle and the needs of each moment.
Anti-aging and anti-blemish cream with sun protection
It combines hyaluronic acid and Luminous630®, reduces wrinkles and blemishes, evens skin tone and protects with SPF30
Men looking for a complete anti-aging day cream with sun protection and anti-dark spot action
Usage tips and recommendations
For daily use, Nivea Soft offers a light and fresh texture, perfect for face and hands.
If you need extra nourishment, the Nivea Blue Tin is still unbeatable: it deeply moisturizes and protects against environmental dryness.
Men will find in Nivea Men Creme a perfect ally to keep their facial skin cared for, fresh and feeling clean throughout the day.
Nivea products combine tradition and science with a single goal: to keep your skin balanced, soft, and protected. Whether you choose classic Nivea cream or one of the Nivea Men lines, you'll find the care that best suits your lifestyle and specific needs.
Nivea Soft has a light and fresh texture, ideal for daily use, while the Blue Tin offers intense nourishment and deep protection, perfect for dry skin or cold climates.
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