Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
A wide variety of products and brands. Fast delivery. They tend to offer good deals but there is also a lot of competition. I think it would help to be more generous with samples. It introduces you to new products
M
Miriam
Quick delivery and the prices
I use it because it’s easy to order and you receive the delivery in less than 48 hours, also because of the great prices