Violet shampoo to protect blonde color

BEAUTY ROUTINES

How do they work? Do you know how to use them?

Blonde, white or bleached hair oxidizes easily when faced with certain external aggressions such as solar radiation, heat tools, chlorine, sea water or pollution. Maintaining a radiant blonde is sometimes complicated and it is necessary to use products that tone the tone. Purple or violet shampoo, also known as lilac, contains cold pigments that act as a neutralizing treatment for the unwanted orange or yellowish reflections that appear as a result of this oxidation.

Why are these shampoos purple?

The reason these shampoos have violet pigments is because violet and yellow are opposite each other on the color wheel, they are opposites and cancel each other out. For this reason, the purple color corrects yellowish tones, so, if you want to maintain a perfect and shiny blonde for longer, start using purple shampoo in your hair routine, it will be your best ally.

How do you use violet shampoo and how often?

Apply it only once or twice a week, in the shower, with wet hair after your usual shampoo and let it act for at least 2 minutes. Then rinse it with plenty of cold water, this will help you close the cuticle and seal the color.

Experts do not recommend using them daily, since too much exposure to these pigments can cause your hair to acquire a violet tone as a side effect. In addition, in general, they tend to dry out the hair fiber a lot.

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